Artifice Creative
Newtown Football Club

Communicating with the modern day fanbase

Newtown A.F.C approached us with the need for a true user experience to cater for the needs of a modern day fan, supplying a complete information hub whilst maximising audience reach with mobile and tablet compatible displays.
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Newtown AFC Logo

Client

Newtown A.F.C

Services

Web Design, Responsive, Content Managemet System (CMS), Analytics, Web Development
A design to maximising audience reach

It became apparent that fans require complete transparency with the club, receiving content consistently whilst being readily available on the go.

With this kept at the forefront of the design, along with cementing the clubs identity, the site was built to cater for the most common tablet & mobile viewports. This also involved stripping out the most irrelevant content on these devices to reduce page scroll.

01.
Complete control at the club's fingertips

Modern day fans crave content instantly in the form of stats, transfers, pre/post-match reports etc.

This was made achieveable by supplementing the club with complete admin access to satisfy fan demand in the form of a content management system.

Holding consistent and productive meetings with the club, we were able to satisfy these criterias with custom coding post variants. These management elements included fixtures, rival club, club news, club history, pre/post match, staff, player, general page, sponsor & honours

02.
01
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swipe left/right

A digital experience to satisfy the supporters demand
03.

After collaborating with the client in fulfilling the requirements of the build, the launch of the re-design aligned with the start of the 2018 season.

Supporters were supplied with a digital experience that satisfied the demand for a modern day club website whilst providing the club with a more efficient website.

what our clients have to say

"From the outset, Artifice Creative were in constant contact with us, running everything by us and asking us what we wanted and how we wanted the website built."

Press Officer (Newtown AFC)

Jonny Drury

Cur. Internet Traffic (mobile)

58%

mobile usage increase

56%

Site user increase

13K

Statistics taken from Google Analytics between periods 01/08/16-01/02/17 (Previous), to 01/08/18-01/02/19 (Current)

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